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Aïshti Fall/Winter 2012-13 Campaign: Behind the Scenes

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Published on Aug 2, 2012

The Aïshti campaigns use the signature orange Aïshti gift box as the symbol of luxury and desire. Aïshti's premium products were printed on the outside of the gift boxes. Models were photographed surrounded among the boxes, playing with them, and trying the boxes on. The result of the FW12 campaign is a series of dynamic and playful images which fits stylistically and conceptually with Aïshti's signature branding and colors.

The video was filmed by Brady Fontenot over a week of photo shoots art directed by Sagmeister & Walsh in May 2012.

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