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Willem Knibbe, Editor at Wiley Publishing, on the hour-a-day Tutorial Series at SES San Jose 2009

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Uploaded by on Aug 12, 2009

Willem Knibbe, Senior Acquisitions Editor at Wiley Publishing, discusses his renowned 'hour a day' series. The hour a day series of books breaks down topics such as SEO and YouTube Marketing into very approachable bite size chunks. Everything from developing the strategy, to the components necessary to implementing the strategy, to measuring and revising the strategy as the data warrants, is discussed in detail. The books can be read by novices and professionals alike, and everyone has something to gain from from the information presented. These books often tend to serve as reinforcement and commitment to your craft. The newest book is making the circuit as we speak: SEO-PR President Greg Jarboe's 'YouTube and Video Marketing: An Hour a Day', is a great tutorial for all your YouTube marketing needs, whether you want to drive more conversions or to be the next keyboard-playing-cat-celebrity.

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