Dina Kaplan Blip TV

Standardization of Online Video Advertising is Essential, Blip.tv's Dina Kaplan.......Cool Adobe Overlay Ads are Live On Beet.TV!

Dina Kaplan is the co-founder of Blip.tv, a two-year old video distribution and advertising network based in New York. She stopped by the studio earlier this month for a chat about how the industry is evolving.

Blip has played an essential role in helping independent online video producers to distribute clips in a number of file formats and to make those clips searchable.

Like YouTube and other sharing sites, the service is free to content creators. The company's monetization model involves selling advertising around the video clips and sharing revenue on a 50/50 basis.

Beet.TV uses Blip as its primary video publishing and sharing platform. (We also use YouTube.) David and I think our videos are looking really good these days, particularly since we've been uploading in the super high-quality H.264 format.

Blip has also been selling advertising for Beet.TV and I am really pleased to say that Dina and the crew have landed Adobe as an advertiser. Innovative overlay ads, created by Adobe's ad agency Goodby Silverstein, have begun to appear in all of our 500 videos. (This is second phase of Adobe's sponsorship of Beet.TV, also sold by Blip, which began in December and ran for 5 weeks.)

In this interview with Dina, she explains the imperative for the advertising industry and publishers to finalize standards for in-stream video advertising. She says standardization is essential for our industry to grow. We agree.


-- Andy Plesser

Posted on Wednesday, February 13, 2008

Category:

People & Blogs

Tags:

• Blip.TV
• Goodby
• Silverstein
• Adobe

[brandonwild11]

love blip.tv

[dbalieiro]

Blip.TV is the best one! ... [;)]

[stevoLoL89]

1. Cover your mouth with you hand

2. Make a wish

3.Close your hand (fist)

4. Hold you hand at heart for 5 seconds

5. Send this to 3 more videos

6. Tommorrow will be the best day ever

[ErikMichielsen]

Insightful overlay / sponsorship insights at 4:30 re: pre-roll billboard paired with overlay to raise marketing effectiveness.

[cyborgtroy]

I still like bliptv better.

[asavid01]

I love her mouth... it's kind of naughty.. it's like if the Joker and Cat Woman hooked up and had a kid. They gave her up for adoption and she grew up to be smart, "WAY HOT" and co-founder of Blip TV... She has this mouth like joker, her father, but way hotter. Anyway she interviews Batman and he's all over it and then he finds out later she the jokes kid all grown up... but he doesn't care because he likes her hot sexy mouth... An don't even get me started on Gina Gershon...