WWF Ocean Levels

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Uploaded by on May 21, 2007

http://www.propagandopropaganda.blogspot.com
Outdoor que interage com o meio ambiente. Conforme o sol avança, a sombra se move, complementando a mensagem de alerta sobre o nível das águas.

Agency: DraftFCB, Toronto.
Creative Director: Robin Heisey, Joe Piccolo, Chris Taciuk
Art Director: Mike Doneghey
Copywriter: Chris Joakim

VEJA MAIS EM:
www.propagandopropaganda.blogstpo.com

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  • I don't think this is real, is it? A rough computer simulation, maybe? The shadow wouldn't "rise throughout the day": it would lower until noon, and then rise. Also, unless the sign were located on - and perpendicular to - the equator, the shadow would travel across the billboard (matching the changing azimuth of the sun), not straight up.

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