Les Heintz: Executive Producer, Director, Writer
Various Markets
This is an "out of the box" concept we pitched to The Herald Group in Washington, DC for use by the NRA. It features a curious dog sniffing the camera up close. We had hoped to make this an animated spot to control the environment and create more of a humorous feel, but the client insisted on a live dog. Never the less, the spot was very successful and well received.
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