GE -- Innovation at Work
Patia McGrath,
Global Director of Innovation and Strategic Connections, GE
The Center on Global Brand Leadership at Columbia Business School hosted the BRITE '08 conference and CMO Summit on branding, innovation, and technology on February 7-8, 2008 at Columbia University in New York City.
BRITE is a global series of conferences, workshops and leadership summits on branding, innovation, and technology.
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