DIY Tip - Under Sell & Over Deliver

A Thorny Bleeder Video Blog:

I get solicited with a ton of new music from independent artists. And on the flipside of that, I've also sent out a slew of cold-call emails and press releases to industry people as well.

One of the main things I've learned from being on the receiving end of these messages, and from getting successful replies to the messages I've sent out, is that you need to NOT "over sell" your music or product.

If you rave and go on and on and on about how great you or your product is, I immediately call BS and delete the message, let alone listen to the music. And I know I'm not alone in this. When you receive hundreds and hundreds of weekly emails, it's just a natural part of the review and editing process.

So... if you want your message to be read, and for your links to be clicked and listened to or looked at, under sell... and over deliver! Intrigue me with a short little description. Be humble. Be honest. Give me an idea of what it is about, but please don't tell me it's the next-best-thing... nothing can ever live up to that hype. Nothing.

But if you create an air of intrigue and pull me in and I end up being blown away by it, you win! Nothing beats the feeling of having discovered something truly amazing... especially if you get the sense that the artist doesn't even realize how killer the music is.

So there you go. A quick little promo tip for you...

Under Sell & Over Deliver!

Thanks for watching :)
Brian Thompson


Follow Thorny Bleeder online here:

Website: http://www.thornybleeder.com

Twitter: http://www.twitter.com/thornybleeder
Facebook: http://www.facebook.com/thornybleeder
Formspring: http://www.formspring.me/thornybleeder
Tumblr: http://thornybleeder.tumblr.com

Category:

People & Blogs

Tags:

• Thorny Bleeder
• Brian Thompson
• DIY
• Indie
• Music
• Marketing
• Social Media
• Promotion
• Tips
• Advice
• Web 2.0
• Branding
• Self-help

[TruMystik]

Thanks for sharing! Much love for real.

[ThornyBleeder]

@TruMystik Hey hey, thanks for watching! :)

[keeton]

indifference sells, people respond to the confidence and quiet belief in a product

[ThornyBleeder]

@keeton Well said!

[djbellevegas]

jean cretien had a pretty good career - same approach.

[ThornyBleeder]

@djbellevegas Great analogy!

[ThornyBleeder]

@PromoteYourMusic1 Thanks for the comment Chris. I agree, "motivations" on your website to direct fans to a potential download or purchase or service are totally fine, but it's the "hard sell" before-hand that no longer works. Especially when you're trying to get the attention of the movers and shakers in the industry...

[PromoteYourMusic1]

Nobody ever talks about this stuff Brian, and it's such an important point.

I really like to underplay things too but add in little subtle motivations for people to listen or take action on something.

- Chris