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Futurist Gerd Leonhard: Why data is the new Oil and paying with Attention is the Future of Media

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Uploaded on Jun 13, 2011

The video from my presentation at MediaDager 2011 in Bergen Norway see http://www.nordiskemediedager.no/spea... Topics: why data is the new Oil, why most content will be paid for by 'attention', the convergence of media and what it means, the total redenifition of 'consumer', going from 'the network' to 'The Networked' etc. Download the PDF at http://gerd.fm/m9SN2f

Gerd Leonhard Futurist, Author and Keynote Speaker
Basel / Switzerland CEO www.thefuturesagency.com

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