9. Mobile Apps: Marketing and Strategy

(May 27, 2010) Joe Hayashi covers mobile app product strategy and marketing from a business perspective.

Palm executives including VP, Directors, and Senior Product Managers lead a course on mobile application development on the WebOS. Students have the unique opportunity to attain the technical knowledge needed to create their own apps, get insider information about the application submission process at companies like Apple and Palm, and network with various members of Palm's executive team.

Stanford University:
http://www.stanford.edu/

Stanford Engineering:
http://soe.stanford.edu/

Stanford University Channel on YouTube:
http://www.youtube.com/stanford

Category:

Education

Tags:

• computer science
• WebOS
• Palm
• mobile application
• browser
• Java script
• HTML 5
• CSS
• development
• SDK
• emulator
• tools
• developer
• Webkit
• internet
• web technologies
• business
• market share
• game dynamics
• theory
• competitor
• instant messenger
• IM
• rules

[imegatrone]

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[anakmudajaman]

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[kelekokerupuk]

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[TheAssafK]

the easiest way to marketing an app is to use the buzzdoes add-on

not only because it really works but also because it use your own users as a marketing tool which is the cheapest way to get discovered...

[iPadfanzz]

moble apps are the future...

[csprestonable]

My feeling is that the easiest way to find success with any app, is to coordinate your marketing efforts with a well established mobile marketing expert. Someone that has a portfolio of ranked apps that can guide you through the various challenges of promotion.

I hate to sound "spammy" and I'm not trying to earn anyone's business here, but I

could provide referrals to experts I know (mainly as a way of networking with you).

Brett Miller

dev (at) cspreston (dot) com

[potpie921]

excellent!

[grunder20]

marketing is hard.

[thebigfootme]

marketing strategy is good!

[agapitoflores001]

Very nice strategies. Very timely.