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Uploaded by on Sep 20, 2009

How do you create the cultural shift that's necessary for social media? How do you integrate social media work into already busy workloads? Social media strategy for museums, a daylong workshop held by the Balboa Park Online Collaborative in San Diego on September 1, 2009. Interviews with Peter Samis of SFMOMA and Seb Chan of the Powerhouse Museum in Sydney. Run time: 3:00.

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