Prof. Carl-Frank Westermann, MetaDesign AG

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Uploaded by on Feb 17, 2010

Wie wichtig ist Soundbranding für das Markenerlebnis und wie kann man es im Service einsetzen. Interview mit dem "Sound-Professor", der bei der Brandingagentur MetaDesign das Thema verantwortet

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  • Toller Beitrag aber heißt es jetzt nicht "Corporate Sound" als Oberbegriff?

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