2011 Rolls-Royce 102EX Electric Concept

Rolls-Royce Motor Cars proudly presents Rolls-Royce 102EX, a car that represents one of the most significant initiatives taken by the company in recent years. It is the world's first battery electric vehicle for the ultra-luxury segment and continues a tradition of experimental cars running through the model generations.

Rolls-Royce produces cars that represent the pinnacle in luxurious motoring for the world's most discerning customers. However, the company also recognises the need to look to the future and to plan for long-term sustainable growth. An investigation into alternative drive-train options is an important step in that process.

With Rolls-Royce 102EX, also to be known as the Phantom Experimental Electric (EE), it is the company's intention to carefully test the opinions and reactions to alternative drive-train options of a range of stakeholders including owners, enthusiasts, members of the public and the media.

Throughout 2011 Phantom EE will serve as a working test bed, giving owners, VIPs, the media and enthusiasts the opportunity to experience an established alternative drive-train technology and to feed back their experiences, thoughts and concerns directly.

The bank of research gathered from a global drive programme that will include Europe, the Middle East, Asia and North America will be crucial to decisions affecting alternative drive-trains for Rolls-Royce Motor Cars.

There are no plans to build a production version of this car. Phantom EE's role is as a test bed, designed to explore established BEV technologies, to pose as well as to answer questions.

Can Phantom EE deliver an acceptable range for customers without frequent re-charging? Is there confidence in its ability to operate in extreme conditions? Will reliability and quality be consistent with expectations of the world's pinnacle automotive brand?

Phantom EE also poses more fundamental questions: Is an all-electric drive-train able to deliver an authentic Rolls-Royce experience for customers, an experience that truly befits the marque?

Whether all-electric or another alternative drive-train option is right for Rolls-Royce will become clearer when the test programme is complete at the end of the year.

This video contains content from NetCarShow.com

Category:

Autos & Vehicles

Tags:

• 2011
• Rolls-Royce
• 102EX
• Electric
• Concept

[1BustedMyth]

@ArcticInfinity, Nope

[3089280288]

It probably has the same mileage as the gas version.

[ArcticInfinity]

Seems sort of weird. Super expensive luxury car that is battery powered. Is there something wrong here?

[Blueball0120]

It does not really look like a concept car. Wow the worlds first ultra luxury battery powered car. Like most Rolls Royce that I seen so far that some nice interior.