Upload

Loading icon Loading...

This video is unavailable.

- Startups - Michael Preysman of Everlane - TWiST #253

Sign in to YouTube

Sign in with your Google Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to add This Week In Startups's video to your playlist.

Sign in to YouTube

Sign in with your Google Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to like This Week In Startups's video.

Sign in to YouTube

Sign in with your Google Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to dislike This Week In Startups's video.

Loading icon Loading...

Loading icon Loading...

The interactive transcript could not be loaded.

Loading icon Loading...

Loading icon Loading...

Ratings have been disabled for this video.
Rating is available when the video has been rented.
This feature is not available right now. Please try again later.

Published on Apr 30, 2012

1:00-3:30 Welcome everyone, with me today is Michael Preysman the co-founder of Everlane.
3:30-4:45 One of the things I've always been obsessive about is the perfect black tee shirt.
4:45-6:00 Thank you to Walker Corporate Law for their support of TWiST! Everyone thank @ScottEdWalker, then call Scott at 310-288-6667.
6:00-8:45 Jason: I found your infographic on internet and it immediately pulled me in.
8:45-10:00 Michael: Fashion industry pricing is opaque. We went out there to be transparent and show true costs.
10:00-11:30 What made you want to get into this business?
11:30-14:00 Could you go even higher quality?
14:00-14:45 Who was in your angel round?
14:45-17:00 What is net promoter score?
17:00-20:30 What quantity do you have to produce the merchandise in in order to make the pricing work?
20:30-22:00 When we talked, I proposed that there's an opportunity for a club, or some limited-access group. Any thought of that?
22:00-25:00 Thank you to Trada for sponsoring TWiST! Everyone give them a shoutout @Trada!
25:00-28:00 What impact do you think Everlane will have on Gap, American Apparel and the like?
28:00-29:30 Only idiots will buy retail ten years from now.
29:30-30:15 What kind of margin can you run this business at?
30:15-36:00 Why we don't spend money on branding.
36:00-38:15 You're into economics, right? What is your view on the efficiency of the world and the future of employment and commerce?
38:15-40:30 If retail goes away will we have a permanent unemployment reset?
40:30-41:30 What's the hard part? What keeps you up at night?
41:30-44:30 Michael: Consistency and fabric quality are the differentiating factors for clothing.
44:30-45:30 Are you losing money on shipping?
45:30-48:00 How many people are in the company?
48:00-49:00 It feels like you're building a radical loyalty, by being so responsive on social media?
49:00-53:00 Where do you see the company five years from now?
53:00-54:45 Could I be buying Everlane dress shoes five years from now that will be of comparable quality to anything I could buy at Barney's?
54:45-1:00:00 Why hasn't this been done before?
1:00:00-1:02:15 Michael, I wish you continued success. Everyone follow him @mpreysman on Twitter and follow @everlane.
1:02:15-1:04:00 We're going to be sitting here in five years when this is a billion dollar company and I'll be saying I told you so, Michael.
1:04:00-1:05:30 You're not going to raise a round any time soon, are you?
1:05:30- Thank you to Trada and Walker Corporate Law for their support. See you all next time!

Support This Week in Startups and independent media by joining the TWiST Producer Program at TwistList.co!

Want to support TWiST another way? Use bit.ly/twistamazon when you shop and a portion of your purchase will go toward helping keep independent media like TWiST on air!

Keep up with the latest from our sister company, LAUNCH:

The Age of Excellence
http://www.launch.co/blog/the-age-of-...

Is There a YCombinator Valuation Bubble or Not?
http://www.launch.co/blog/is-there-a-...

The One Product that Makes Apple a Trillion-Dollar Company Overnight
http://www.launch.co/blog/the-one-pro...

Mint.com-for-the-cloud Cloudability to Graduate from TechStars Cloud with 2k+ Customers
http://www.launch.co/blog/mintcom-for...

Disrupting Education
http://www.launch.co/blog/disrupting-...

FOLLOW ON TWITTER
Jason: @jason
Tyler: @steepdecline
Michael: @mpreysman
Trada: @trada
Walker Corporate Law: @scottedwalker

Loading icon Loading...

Advertisement

Suggestions

Loading...
Working...
to add this to Watch Later

Add to