2012 Ford Focus Electric

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Uploaded by on Jan 7, 2011

INTRODUCING ALL-NEW FOCUS ELECTRIC -- GO FUEL-FREE WITH FIRST ZERO-EMISSIONS PASSENGER CAR FROM FORD

DEARBORN, Mich., Jan. 7, 2011 -- Ford Motor Company unveiled today its all-new Focus Electric -- the company's first-ever all-electric passenger car. The zero-CO2-emissions, gasoline-free version of Ford's popular small car is the flagship of the company's growing fleet of hybrid, plug-in hybrid and all-electric vehicles coming to North America and Europe by 2013.

"Focus Electric is the flagship of our new family of electrified vehicles, showcasing our commitment to offer consumers choice when it comes to fuel-efficient or fuel-free vehicles," said Derrick Kuzak, Ford group vice president for Global Product Development. "Its advanced powertrain will deliver significant energy efficiency advantages and zero CO2 emissions without compromising driving enjoyment. And its suite of smart driver information technologies will transform the way customers think about energy usage and their transportation needs."

The Focus Electric will launch in late 2011 and is designed to offer enough range to cover the majority of daily driving habits of Americans. It will offer a mile-per-gallon equivalent better than Chevrolet Volt and competitive with other battery electric vehicles.

A full recharge is expected to take three to four hours at home with the 240-volt charge station --half the charge time of the Nissan Leaf.

Focus Electric introduces new features and technologies -- including a unique version of the MyFord Touch driver connect system especially for electric vehicles, a new value charging feature powered by Microsoft and a smartphone app called MyFord Mobile that helps plug-in owners control their vehicles remotely.

The sleek and stylish five-door hatchback leverages Ford's global C-car platform shared by the gasoline and diesel-powered Focus models, which debuted at the 2010 North American International Auto Show and were launched at the Paris Motor Show in September.

Both Focus gasoline and electric variants to be sold in North America will be built at Ford's Michigan Assembly Plant in Wayne, Mich., with production powered in part by one of the largest solar energy generator systems in the state.

For European markets, a decision on where the Focus Electric will be built is currently being finalized.

Focus Electric is one of five new electrified vehicles included in Ford's electrification strategy. Initial deliveries of Transit Connect Electric began in North America at the end of last year and the vehicle will be launched in Europe later in 2011.

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  • beautiful car. now make it $25k or under, I'll buy it!

  • @TogetherinParis

    It's pretty far from deserving to be called unaerodynamic. It's no Aptera of course but at least it fits in with the common man's need for some utility, but closed wheel wells would be nice to see.

    Oh and the batteries are liquid cooled/heated so it's best they be in a container of some type. The li-ion batteries are more efficient this way. Have you SEEN the price of LiFePO batteries!? Their limited availability wouldn't coexist well with full production either.

  • nice video.

  • @renardthatch It would unfortunately do not very much in terms of range. Motor has peak power of about 90 kW, and 2 400 W panels will produce maximum 0.8kW. So you will deplete the battery much faster than you can charge it.

  • Open wheel wells, no boat tail, no belly pan = unaerodynamic automobile.

    I'm appalled by the failure to use LiFePO4 batteries as insulation/noise dampening/cushioning to save space in the vehicle. There is no good reason to keep as square a box around the battery as possible.

  • Open wheel wells, no boat tail, no belly pan = unaerodynamic automobile.

  • @DBSpy1 A large portion of cost is battery. There is some truth that they make less and the price must be higher. But you underestimate the cost of large scale lithium ion batteries. So why can Tesla make a car that goes further? It is quite simply because the battery is larger

  • Could be due to Fords substantial remaining stake in Aston Martin and being designed and engineered in the U.K., what ever it may be, North America finally has an answer for the dominant Honda Civic.

  • so thats awesome you can buy for 25k aston martin electric :D

  • Soon as I saw the front, I instantly thought 'Aston Maritn'.

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