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Decoded - Advertising campaign of Jay-Z's book with Bing Maps

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Uploaded on Jun 24, 2011

Bing and Jay-Z's publisher partnered for a advertising campaign to market both the book Decoded and search engine Bing.

By placing all the pages of text of his book on the locations where it took place and showing them in Bing Maps, the campaign resulted in a successful launch of his memoires and an increase in traffic for Microsft's Bing.

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All Comments (9)

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  • djfuely

    djfuely 2 months ago

    Just when you thought it had all been done!? Something like this blow everything right out of the water!

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  • Nirvik Mitter

    Nirvik Mitter 8 months ago

    When there's money - (Jay-Z) - there arises such Campaigns, LoL :P

    No Doubt - Awesometastic it is ;)

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  • Gavin Rash

    Gavin Rash 1 year ago

    Awesome ish!!!!

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  • Gavin Rash

    Gavin Rash 1 year ago

    Run this town-Rihanna ft Kanye and Jigga

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    in reply to Игорь Иванов (Show the comment)
  • Игорь Иванов

    Игорь Иванов 1 year ago

    What track is playing?

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  • argentinakeeper10

    argentinakeeper10 1 year ago

    That is insane, Great Campaign!!! Whoever thought of that is an advertising genius. They incorporated every pop culture media, that's crazy and amazing.

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  • karenb7688

    karenb7688 1 year ago

    thats awesome!

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  • Alejandra Gomez

    Alejandra Gomez 1 year ago

    AWSOME CAMPAIGN, WHAT AN INSPIRATION. THANK YOU FROM CALI COLOMBIA. Alejandra Vasquez, Advertising and media coordinator for Hindú tea.

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