Decoded - Advertising campaign of Jay-Z's book with Bing Maps
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Uploaded by Recklessnutter on Jun 24, 2011
Bing and Jay-Z's publisher partnered for a advertising campaign to market both the book Decoded and search engine Bing.
By placing all the pages of text of his book on the locations where it took place and showing them in Bing Maps, the campaign resulted in a successful launch of his memoires and an increase in traffic for Microsft's Bing.
- 68 likes, 2 dislikes
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Awesome ish!!!!
azfollowmenothim7 2 months ago
@IgorkyIvanovy Run this town-Rihanna ft Kanye and Jigga
azfollowmenothim7 2 months ago
What track is playing?
IgorkyIvanovy 3 months ago
That is insane, Great Campaign!!! Whoever thought of that is an advertising genius. They incorporated every pop culture media, that's crazy and amazing.
argentinakeeper10 4 months ago
thats awesome!
karenb7688 4 months ago
AWSOME CAMPAIGN, WHAT AN INSPIRATION. THANK YOU FROM CALI COLOMBIA. Alejandra Vasquez, Advertising and media coordinator for Hindú tea.
sashavenetian 8 months ago