Women influence 91% of homebuying decisions, and at the International Builders Show we will show you how to engage them through social media. Find out how social networking sites can help you spread your messages virally through the social media grapevine, build advocacy, create top of mind awareness, listen and engage. Sell to Women through the Social Media Grapevine is sponsored by Professional Women in Building. Join us on Tuesday, January 19 from 1:30 to 3 p.m. at the Las Vegas Convention Center South 221
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