GUESS by Marciano - Fall 2010 Campaign

GUESS by Marciano Sails into Fall 2010 with A Campaign shot on the Queen Mary

The Fall 2010 campaign for GUESS by Marciano is a classic collection of black & white images that transport the viewer back to the set of a 1960's film classic. Theatrical shots of Heidi Lindgren and Vanessa Hessler showcase the collection in the manner it was meant to be: beautiful, glamorous and provocative.

Guided by the creative direction of Paul Marciano, the campaign features a seductive yet dramatic look at the GUESS by Marciano woman, captured and brought to reality by renowned photographer, Alix Malka. The images are captured in unforgettable black & white photos, showcasing the season's must-have fashion pieces including exotic outerwear, sexy shift dresses and hi-waist pencil skirts paired with feminine blouses.

The campaign is shot on the deck of the Queen Mary ship, with the leading ladies and a slew of adoring men, including sailors and paparazzi, waiting to get a glimpse of the dynamic duo.
The girls emit a goddess like aura, which captivates the adoring men, much like the effect GUESS by Marciano's sexy styles have on today's male. Shot through a dramatic lens and point of vision, the campaign incorporates the creative eye seen throughout many of Alfred Hitchcocks films.

"The GUESS by Marciano Fall Campaign conveys elegance and timeless beauty," says Paul Marciano Chief Executive Officer and Creative Director for GUESS, Inc., "Each of these images shows the GUESS by Marciano woman as sexy, successful and powerful -- and that is who our customer is today."

Look for these GUESS by Marciano images in upcoming issues of top international fashion and lifestyle magazines, in GUESS by Marciano retail stores, and on collateral materials.

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Howto & Style

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• Marciano
• GUESS by Marciano
• Style
• Fashion
• Fashionista
• Luxury
• Shopping
• European Fashion
• Sexy Dress