Board of Unnecessary

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Uploaded by on Oct 18, 2011

Who would want to reinvent milk? The Board of Unnecessary, that's who. A group of old men with too much time and money on their hands that sit around coming up with things we don't need. The whole internet in a book? Sure. Lighting cash on fire? Why not. Then the ultimate waste: making milk out of something other than cows. It seems crazy to have to say this, but we will anyway: real milk comes from cows.

Client: California Milk Processor Board
Agency: Goodby, Silverstein & Partners
Co-Chairman/Partner: Jeff Goodby
Executive Creative Director: Christian Haas
Copywriter: Pete Harvey
Art Director: Karen Land
Head of Broadcast Production: Cindy Fluitt
Producer: Jake Grand
Managing Partner: Robert Riccardi
Account Director: Kelly Johnson
Account Manager: Krista Kelly

Production Company -- MJZ
Director -- Craig Gillespie
DP -- Gyula Pados
Executive Producer -- Emma Wilcockson
Line Producer -- Deb Tietjan

Editorial Company -- Hutchco Technologies
Editor: Jim Hutchins
Ass. Editor: Joaquin Machado
Executive Producer: Jane Hutchins

VFX / Final Conform-- A52
Lead Flame Artist -- Glen Tebbutt
Producer -- Jamie Mcbriety
Head of Production -- Megan Meloth

Music/Sound Design -- Human World Wide

Mix -- Lime Studios
Engineer -- Rohan Young

Telecine -- Company 3

http://www.gotmilk.com/

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  • Y'all haters. Milk FTW!

    (Just drank a quart)

  • firsttt! awsome video;D

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