John Kearon, BrainJuicer: From ME to WE Research

John Kearon, Chief Juicer at BrainJuicer, explains how he is turning research on its head by shifting the focus from asking people to explain their own behaviour, to using peoples innate social abilities to comment on the behaviour of others.

A pioneer in the use of wisdom of crowds in research (since 2004), he also reveals the results of experiments in mass ethnography, mass anthropology and co-creation.

Filmed at the BrainJuicer/HSBC London Summerfest in June 2009.

Category:

Howto & Style

Tags:

• research

[Alexie600]

Man this guy talks the same things over and over again.. amazingly with that smile.. i have been taking brain juicer surveys and always had this eeky feeling about them and lookin at this clown assures that BJ is a big fraud !