This is the 4th blog in the ClearSaleing Video Blog series, and discusses why ads do not always sell what they were designed to. After examining ClearSaleing client data, it was found that close to 50% of the time, people end up buying a different product than the ad they clicked on. Over 11% of the time, a similar, but not exact product is bought.
ClearSaleing Co-Founder and CIO Adam Goldberg shares findings on why this happens and how this data can help marketers.
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