O'Rourke Interview - Colleen Curtis on Augmented Reality App from Yelp

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Uploaded by on Dec 23, 2009

www.orourkehospitality.com We met up with Colleen Curtis, Midwest Regional Director of Yelp, at SES Chicago in December. Tom ORourke, Founder/CEO of ORourke Hospitality Marketing asked Colleen if she could explain the new augmented reality app from Yelp. Colleen explained that there is a Yelp app for the iPhone and one for the Android. The iPhone has Monacle, which has an augmented reality function which allows users to point their phone on the street and find out the location and ratings of nearby bars and restaurants. The virtual listings appear as an overlay of the real images you can see through your camera. This app is great for travelers and can be thought of as the new e-concierge to help your guests find their way around your city!

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