CLIPMANIA | Something from Nothing

A completely new technique is revolutionising furniture production. The designers paint something in the air which is recorded by video cameras and then reproduced. But exactly how does it work? We visited the FRONT design team to see the magic behind the clip.

The internationally successful quartet of female designers are based in Stockholm Sweden. The concept of FRONT design is all about understanding how the product is made which is where the cameras come in.
The clip uses a technique called motion capture, where 10 to 20 cameras capture lines drawn by a reflective pen and then transfer them to a special computer program where the lines are materialized by lasers which irradiate liquid plastic.
But the videos are also part of the marketing, 120,000 people have already mavelled over the incredible Internet clip 'Sketch Furniture'.

Category:

Entertainment

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• Deutsche
• Welle
• DW-TV
• CLIPMANIA
• Clips
• Webclip
• Fun
• Web-TV