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Original 1968 Wonderbra Advertisement

This is the first Canadian Wonderbra ad that used the "We care about the shape you're in" tag line. The company had taken a branding strategy and connected the bra to fashion and romance. This ad...  
 
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simon0csv (2 years ago) Show Hide
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Great!!! God bless Canada!!!
marsonfurs (2 years ago) Show Hide
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Yes. At the time the CBC would not allow women to be shown in bras. It took them another 6 months to allow live model in lingerie. The 1969 ads was the first of its kind in North America - a live woman in bra. Times have changed. If you're curious, there's a detailed article on Wikipedia about Wonderbra that explains the history.
sundaeg1rl (2 years ago) Show Hide
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NOte that they don't actually show the bra on the woman, just on a dummy!

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