We are Kidsgivng2Kids! Create, Donate, Innovate!

KidsGivingtoKids.org

KidsGivingtoKids.org was founded by Michele Anenberg Poma, a former Disney creative and marketing executive now living in Stockholm. Michele, the mother of two young children, became convinced that children today needed more opportunities to participate in acts of giving—both with time and money. Importantly, she realized that any tool for this engagement needed to compete with kids interest (obsession!) with the Internet, online games, and online communities while also being integrated with their education at school and at home.

From this vision, Michele established the concept for KidsGivingtoKids.org, an online experience with the mission of engaging children ages 3-18 in acts of giving that change the lives of others. Designed to be age specific, educational, as well as entertaining, KidsGivingtoKids.org has the potential to become the premiere website for online giving used by children, parents, grandparents and educators both in the United States and overtime, globally. Although KidsGivingtoKids.org will have a gift card (pre-loaded with dollar amounts) as its primary transactional vehicle, the website will provide much more than a place to make financial contributions and give gift cards to others. We envision the site as a place where kids share their best practices for volunteer projects, post classroom projects that promote social responsibility and service, and as a place where communities can highlight local opportunities to volunteer that are age-appropriate and pre-screened for quality. We also imagine providing educators with project plans/curriculum so that KidsGivingtoKids.org can be used as a classroom tool that is integrated into existing lesson plans and units.




At the heart of KidsGivingtoKids.org is the age appropriate journey a child takes to understand what is happening around the world and how each child can participate in making a difference. What will keep kids, parents, educators and other adults who have any contact with children on the site, and coming back for more, is real time interactivity. This interactivity has to be motivating, inspirational and most importantly relevant. The act of giving, the concept of compassion and the belief that each child has the ability to make a difference has to be perceived to be cool. The site will also need to be able to track the impact of giving through KidsGivingtoKids.org as well as promote the continued giving.

In order for KidsGivingtoKids.org to be successful, it will need to engage a number of industries and partners, including the music industry, gaming/interactive technologies, the entertainment industry, public schools, PTAs, corporations and foundations. It will also need to be successful in securing retail partners, so that the KidsGivingtoKids.org gift card is offered alongside the iTunes, Build-A-Bear and Starbucks gift cards at every Walgreens, Target and Wal-Mart. While each of these actions require an enormous amount of strategy, work and connections, we are absolutely confident that we are putting a team of people together—both in terms of the project team (staff) as well as its funders and supporters, that will not only ensure that KidsGivingtoKids.org realizes its potential but surpasses our highest expectations of what might be possible.

Category:

Nonprofits & Activism

Tags:

• non
• profit