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Smirnoff Ice - Experiential Digital Signage Award Winner

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Uploaded by on Jun 16, 2009

2009 POPAI Digital Signage Silver Award Winner
Non Interactive Content

Objectives
Diageo Canada wanted to heighten the awareness of Smirnoff ICE (with no call to action) with their niche demographic target (affluent nightclub audience) and generally establish a positive brand impression in night clubs. The client wanted an overall hot vs. cold visual effect.

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