As part of GOOD Ideas for Cities Cincinnati, Mission Possible presents their idea for encouraging more residents to ride a new bus rapid transit system. The team is then joined by GOOD Ideas for Cities editor Alissa Walker and Sallie Hilvers, Metro; Gina Douthat, TANK; Mary Stagaman, Agenda 360 and Adena Kass and Bill Scheyer, Vision 2015.
Challenge: Four transit agencies operate public transportation in the Cincinnati region, each with its own name and identity, spanning multiple counties and two states. How can we create a more user-focused transit experience around a bus rapid transit line that builds brand equity and consumer commitments with a unified, region-wide voice, creating rising public demand for a better regional system?
Metro, Sallie Hilvers; TANK, Gina Douthat; Agenda 360, Mary Stagaman and Adena Kass; Vision 2015, Bill Scheyer
Mission Possible: John Rizzo, Ben Patrick, Chris Simmons, Kelsey Hawke, Meghann Craig, Jon Cramer, Sarah Strassel, Missy Raterman, Carrie Farler, Ashley Plank, Kelly Horan
The HUB: Connect with What's the HUB-bub on Facebook or at @whattheHUBbub on Twitter or email good-cinci[at]possibleworldwide[dot]com