Carrie Underwood Partners with The Pedigree Adoption Drive

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NASHVILLE (February 24, 2010) The PEDIGREE® Brand is launching its sixth annual Adoption Drive to help shine a spotlight on the plight of homeless dogs in America. The program focuses on helping dogs in need through a variety of efforts that help generate awareness, food and funding.

This year, PEDIGREE® Brand is thrilled to be teaming up with country music star Carrie Underwood to rally dog lovers nationwide. Because of their shared belief that all dogs deserve a loving home and Underwoods outstanding advocacy for adoptable dogs, the PEDIGREE® Brand is serving as a sponsor of her Play On Tour, offering an ideal way to highlight the cause thats close to Underwoods heart: dog adoption.

I cant imagine life without my dog, Ace, said Underwood. Ive had a passion for animals my entire life. Theyre such sweet and gentle souls that love you just because you love them back. Thats why Im really excited about the opportunity to partner with The PEDIGREE® Adoption Drive to help get other people involved in this important cause. Showing your support is easy, just become a fan, help a dog.

Getting Involved

Every year nearly four million dogs end up in shelters and breed rescues organizations. Dog lovers who want to do their part to help can become a fan of The PEDIGREEâ Adoption Drive on Facebook. For each new fan, the PEDIGREEâ Brand will donate a bowl of food to help feed shelter dogs nationwide+.

While on the Facebook page, dog lovers can also show their support by donating money to help find dogs loving homes, a portion of which will be matched by the Brand up to $500,000. All donations go to The PEDIGREE Foundation, a non-profit, organization benefitting 501(c)(3) status animal shelters and breed rescues nationwide.

Category:

Entertainment

Tags:

• Pedigree
• dog food
• dogs
• Carrie Underwood
• Pedigree Adoption Drive
• Facebook
• Pedigree Brand

[sharapova4eva]

Wow Ace is so well behaved and sooo cute! Carrie has such a big heart, always helping other people and animals! :)

[perlonu777]

Carrie has the warmest heart and the kindest soul out there. Even adorable puppies like these can see that.

Btw, I love Ace. :) such a cute little guy! :)

[tubetop333]

Carrie, my homeless clients have dogs they rescued from the street, or dogs that were left inside a foreclosed home to die. Jeff lost his home, so he hit the streets with Pretty, Butter and Pinky. see youtube Homeless with Dogs youtube.com/watch?v=r-6t1OMt5m­0

[tubetop333]

Carrie, my homeless clients have dogs they rescued from the street, or dogs that were left inside a foreclosed home to die. Jeff lost his home, so he hit the streets with Pretty, Butter and Pinky. see youtube Homeless with Dogs

[carriefan020492]

the moment at 3:33 is so cute. She is so awesome. That dog loves her. That puppy is so cute. Way to give back Carrie! Go CARRIE!!!