Vodafone "Power to you" 2010 TV Advert

Man leaves business dinner (presumably celebrating his new position as the company's director) in order to comfort his daughter.

A powerful and emotional advert.

I think the agency behind the advert is Santo. Please correct me if I'm wrong.

pigne:
The music is from "The Assassination of jesse james, by the coward robert ford"

Its by "Nick Cave & Warren Ellis" and the song is "What must be done"
(Thanks pigne)

Read my blog about this advert and let me know what you think:
http://ow.ly/17pgCk

All rights to this video are owned by Vodafone.

Category:

Entertainment

Tags:

• Advert
• television
• commercial
• 2010
• power to you
• vodafone
• mobile phone
• network

[fghtffyrdmns5iana]

@jayflex so for this advert, who would you say are the specific target audience?

[jayflex]

@fghtffyrdmns5iana

Me, to an extent. I've had problems with my current network recently, and the caring attitude portrayed in this ad made me consider switching to Vodafone. However, I think this advert was designed to appeal more to women (in a similar situation).

Vodafone are taking a different approach to other networks. They are establishing an emotional bond with consumers (arguably more effective with women), which I think is essential in a market where all products are almost identical.

[jayflex]

@fghtffyrdmns5iana

More specifically, I think the girl in the advert accurately represents the target audience.

You could even say that the (ex-)boyfriend is the horrible network she used to be on, and Dad is caring Vodafone coming to the rescue.

[pigne]

The music is from "The Assassination of jesse james, by the coward robert ford"

its by "Nick Cave & Warren Ellis" and the song is "What must be done"

[jayflex]

@pigne Thanks for that, I've added it to the description.

[jdizzler]

know the song in the advert?

[jayflex]

@jdizzler Sorry I don't. I assumed it was just a small piece of music written for the advert. I could be wrong though.

[likeastarbaby]

maybe if she put out, she wouldnt keep getting dumped every advert break.

[TheMrCFH]

emptying the dishwasher in MY SUIT

[marinababy95]

sent this to 50 people in the next hour, or you'll get badluck and receive a text from your crush (on his vodafone phone) saying 'i dont love you' if you dont want this to happen send the video to 17 and a half people and you crush will appear at midnight on your doormat (if you don't have a doormat, he will buy one.. and sit on it

[exchamion92]

@GeeFunk752 Hey did this girl carry on and do more work? Been keeping an eye on this thread for a year in hope!!!

[KeetzMaWeetz]

"Dad. He's left me..."

.....

"Your call has been diverted to the vodafone voicemail..."

[tititmanja]

vodafail.com

[thejohnjohnny123]

very,very queer advert.

[XolmFilms]

It's very crazy...no one knows the Movie "The Assissnation of Jesse James"...but THIS Song is fu**ing everywhere... :D Soo cool :)

[riftalope]

"Power to you"? Kind of shallow when Vodafone dodges their proper tax in England. Learn more. Search and subscribe to undercurrents on Youtube.

[573W1E6R1FF1N]

"Dad, he's left me." "IM IN A FUCKING MEETING!"

[02jana02]

I understand the point they're trying to get across is that the daughter is more important to her father than a big career break.

What kind of annoys me is that the daughter's reason for the interruption. Wow, a break-up? Go eat some Ben & Jerry's and watch a chick flick. I would sympathize with this advert more if the daughter were in an accident or something.