Interview with Gary Angel, President of semphonic - Part 4

I was in New York, April 10-13 at Search Engine Strategies NYC - The Premier Conference for Search Engine Marketing & Optimization. This week I'm doing a five part interview with Gary Angel, the President of Semphonic,- Web Analytics and Search Engine Marketing Analytics. Today we discuss: How Google Analytics has changed the playing field. Why it's a benefit to the advertiser. If you care about your web site you should be measuring. Why stats can be gratifying and fun. What's the coolest new thing in the measurement business today. Why looking at a single user session is not showing you all you should know.

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Howto & Style

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• Gary
• Angel
• semphonic
• web
• analytics
• statistics
• google
• omniture
• webtrends
• hitbox