Coffees of Hawaii moor a boat out on the swim course during race-week. They give away coffee shots and swimming caps. There were also some other sponsors out there at times such as BlueSeventy with free goggles etc.
They even had a big advertising placard tethered to coral underwater on the swim course, so as you swum out you couldn't help but know that the boat was there!
(Make sure you view it in HD, tab at bottom right hand corner of video)
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