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Interactive Billboards Spark Global Events

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Uploaded by on Aug 14, 2008

NEW YORK (YouTube.com/AdAge) -- In its latest project pioneering new marketing uses for huge ditial billboards, Thomson Reuters hooked its Times Square sign back to the web for a Mother's Day special. Consumers were urged to upload their photos and greetings for free. These were displayed on the Thomson Reuters sign for five seconds each on Mother's Day. Then, the advertiser sold photos of that Times Square moment back to the individual card creators for $69.00, generating a different kind of sign revenue stream.

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  • @andrewbnkjv The purpose of advertising is to either attract people who are looking for a product on the same lines or put the memory into people's heads for if they find they need something later. It's not meant to make everyone suddenly run off to the shops or whatever, and it works at what it's meant to do.

  • But mean while campaigns for nike pay you nothing for your idea's. Advertising sucks. Word of mouth is best, Advertising is for assholes that don't know people, they only know Human Capital.

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