Controversial New Olympic Logo (It's really that bad?)

The new logo for the London 2012 Olympic Games and Paralympic Games was launched in by Sebastian Coe and a team of London 2012 ambassadors.

The spiky logo, a stylised image of the number 2012, is part of a £500,000 branding of the Games. Sebastian Coe, chairman of the 2012 organising committee Locog, said at the design's launch in north London that it was part of a desire to encourage young people to get involved in the event.

Described by its designers as "youthful and exciting", the emblem cost £400,000 to produce and features four striking blocks of colour that spell out the number 2012. The emblem also includes the Olympic Rings and the word 'London'.

The logo, which comes in magenta, pink, orange and green, is the first in recent years not to include a reference to the host nation's national colours or flag. Although it incorporates the word "London", it lacks the implied patriotism of the Beijing 2008 or Athens 2004 logos, which used red and white, and blue and white respectively.

Chris Bray, director of Logo Design, one of Britain's most experienced oldest graphic design companies, , said: "I don't understand what it is ... oh I see ... it makes a rather pathetic 2012. Well that's rubbish isn't it?"

His feelings were echoed by the design guru Stephen Bayley, founder of the Design Museum, who said: "It is a puerile mess, an artistic flop and a commercial scandal. It is feeble. It was a wonderful chance to do something magnificent and it was a waste of resources."

Category:

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• 2012
• london
• olympic
• games
• logo
• controversy
• fiscaplyder
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• 2007

[jsmappy]

2012 The year of the return. Do you want me to spell it out for you?

Do you think that this was planned in the most INTRICATE detail? Do you not know there is a 3-D version as well? The 3-D version is where you REALLY need to be looking. If anyone has any questions deciphering the real meaning hidden behind the logo....hit me up. Otherwise, I will not waste my time on people who have no concept of anything besides American Idol. Sadly, these people will all be slaves in a year.....as planned.

[PivotPro333]

This is bad. It looks like Lisa giving Bart a blow-job.

[SteveFusionX]

How can "2012" be 5 objects?

There is a DOT (square) next to the "1" (which looks more like an "i"). There is no number that requires a DOT above it.

So, this cannot spell out "2012" - the two 2's are inconsistant (not the same object)

At the very least it's a disgracefully bad piece of art and design (if you can even call it that).

At worst it's a masonic/zionist statement.

[LondonDada]

This hideous kindergarten logo infringes the copyright of a 2006 work titled " Infinitude II" by London artist Michael St.Mark.

Google " Olympic Logo Dispute" for a quick one-page info guide to see just how blatent a steal it is.

[Sunaasa]

watch?v=upzU_YADWck

[LondonDada]

There is legal dispute pending over the logo. London artist Michael St.Mark claims it is based on his 2006 relief " Infinitude II " , both design and concept-wise.

google INFINITUDE II for the shalabang.

[LilSilverstone]

The logo is not clever. It is like Anime and graffiti lettering (google image it). It is not harmonious, nor does it contain any nifty hidden symbols or interesting ideas (like the FedEx logo for example). For someone to be paid any amount for this poor design is another example of an entrenched corporation getting 99% of the wealth and giving nothing of value. I saw better, more ingenious designs in a beginners graphic design class.

[tihad31]

ZIONNNNNNNNNNNNNNNNNNNNNNNNNNN­NNNNNNNN. sick and twisted zionists

[artgirlwethepeople]

looks like "zion" jumbled and at 52 seconds looks like 666 is encoded on the "0". is that a stretch? well not if it's subliminally "hidden" in "plain sight"

[crazy8sdrums]

This certainly won't be the first time that the Olympics have been used to stage genocidal political platforms.