The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) today announces that Eurostar has become a tier 3 sponsor of London 2012, the 30th domestic sponsor.
As part of its sponsorship of the London 2012 Games, Eurostar will be conducting a number of activations across the UK, France and Belgium to promote London 2012 as a truly sustainable Games.
The first main Eurostar activation is the Tri-City-Athlon planned for 14 September 2010 which takes places across the three capital cities that Eurostar serves. Over one day participants will do a swim in Paris, a cycle in Brussels and a run in London.
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