The strength of AVID Media Composer: Frank Capria, Angus Mackay, Robert Russo Part 1

http://www.macvideo.tv/editing/features/index.cfm?articleId=3221588 AVID Media Composer rules high end production for feature films and broadcast. Even though other systems offer competition, AVID remains a formidable force at the high-end of film and video production. So what is it which makes AVID Media Composer so strong? In this discussion key members from AVID discuss the strengths which Media Composer offers, they talk about key features of the newly announced AVID Media Composer 5, and explain just why AVID editors LOVE the AVID and why the vast majority refuse to migrate to any other system.

Category:

Film & Animation

Tags:

• Avid Media Composer NAB 2010

[StuartHaight]

I started on Avid when I was 18, on a PC, because I could afford a PC unlike a over priced Mac. I learned the rigid structure of Avid, this video doesn't explain it really well, but they are not joking when you 'fly' through your editing.

Adding a simple fade and giving the duration of the fade at the same time in Avid is under 1 second. FCP: right click, add fade, double click, click duration, type duration, OR open effects, favorites, select and drag it, double click it, click duration...