Storyboard - 7th November 2009 - Part 2 - Telecom Price Wars

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Uploaded by on Nov 6, 2009

Early October the news that the TRAI was considering a mandatory per second billing option was enough to send telecom stocks tumbling. But barely a month down the line, every single major player has a per second plan ready and big bucks are being spent to advertise them. We find out how what was initially dismissed as a launch gimmick from Tata Docomo - has now become the industry standard.

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