Marketing Tip: Coke & The Power of Perception - video

Marketing lesson on the power of perception. Total Value is the sum of Real Value plus Perceived Value - explains Marketing expert and bestselling author, George Torok.
He talks about the marketing power of perception using the example of Coke. George Torok is a marketing expert and keynote speaker who speaks to business groups on how to gain an unfair marketing advantage. He is speaking to a group of small business owners at a business conference. He is a marketing expert and professional speaker that talks to conferences, conventions, corporate meetings and executive retreats.
Learn more at www.Torok.com

Category:

Education

Tags:

• marketing
• branding
• power of perception
• total value
• perceived value
• marketing speaker
• marketing expert
• business speaker
• small business
• professional speaker
• video
• Secrets of Power Marketing
• bestselling author
• Power Marketing
• George
• Torok

[georgetorok]

This is a life presentaiton from George Torok to the Burlinton chamber of commerce. The messsage in this clip is that business must clarify it's value and message. George Torok, marketing expert and author.

[georgetorok]

What does Coke really sell?

[turtlen]

Because Coke has its own unique ingredients carefully mixed/added to it, it 'tastes' very good and delights your senses temporarily.. so when you see something that represents that taste that 'delighted' you temporarily in that moment, you are then 'reminded' of it.. and this usually leads to craving it, thus purchasing/consuming it..

[turtlen]

@georgetorok sex..

[SebastianB18]

WE LIKE COKE BECAUSE IT MAKES US FEEL GOOD FEEEEL GOOD FEEEEEL GOOOOOD *snort*