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Clay Shirky on humanising brands

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Uploaded by on Oct 1, 2008

David Cushman (http://fasterfuture.blogspot.com ) interviewed Here Comes Everybody author Clay Shirky in London on September 30. This is part three of that 35min interview.
In part three Clay discusses the different qualities of interaction required to humanise brands - and how creatives can welcome collaboration rather than seal it out.

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  • seeing as clay sometimes talks about algorythims changing the outcome of applying algorythims i find it mildly funneh youtube seems to be utterly confused by me changing between entertainment and educational content in 3 languages (yay for subtitles) and starts to recommend fukall.

  • interesting insight: brands don't interact, just people within them. very true but people don't seem to think about it this way most of the time.

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