Leadership Brand: Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value by Dave Ulrich, Norm Smallwood.
Your company's brands hold intangible value and differentiate your firm from rivals. So does your leadership brand-a shared identity among your organization's leaders that differentiates what they can do from what your rivals' leaders can do.
This is a book synopsis presented in Dallas, TX by either Karl Krayer or Randy Mayeux at the First Friday Book Synopsis (www.firstfridaybooksynopsis.com). To purchase the entire handout, with its accompanying audio presentation, go to www.15minutebusinessbooks.com.
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