OVO Style / GUESS - Commercial 'Desert' 1986.

GUESS / www.guess.com

Guess (styled as GUESS?) is an American name-brand clothing line. Guess also markets other fashion accessories besides clothes, such as watches and jewelry. They also own the line Marciano.

Guess was founded by Georges, Armand, Paul, and Maurice Marciano, four brothers born in Ouarzazate, Morocco. They moved to California in 1977 and founded the company in 1981. Seed money to start the business came from the Nakash family, owners of the Jordache denim empire. Their first product was a three-zipper style of jeans they named "Marilyn" (Style # 1015). Department stores and fashion critics were initially reluctant to carry the new 'stone washed denim' jeans, but in December when Bloomingdale's finally agreed with Georges to stock two dozen pairs of the new jeans as a favor to the brothers. They sold out quickly.[citation needed]

Their advertising campaigns began in 1982, and they introduced their iconic black-and-white ads in 1985. The ads have won numerous Clio Awards. Their fashion models have included a number of widely-recognized supermodels, many of whom first achieved prominence via the ad campaigns.

In the 1985 Robert Zemeckis movie, Back to the Future, Marty McFly (Michael J Fox) wore distinctive Guess denim clothing, [2] reportedly designed specifically for the film.


The Guess emblem with the famous question mark in the center.During the 1980s Guess was one of the most popular brands of jeans. The company was one of the first companies to create designer jeans. While the first jeans were for women, in 1983 a men's line debuted. In 1984 Guess introduced its new line of watches known as "Guess", "Guess Steel", and the"Guess Collection" The watch line is still in existence today, and has been joined by a number of other accessory sidelines. In 1984, they also introduced a line of baby's clothes, called "Baby Guess".

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• OVOStyle
• GUESS
• Commercial
• 'Desert'
• 1986