1955 GM Complete Color Film Part 1 of 3

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American Harvest (1955)
Sponsor: Chevrolet Division, General Motors Corporation
Producer: Handy (Jam) Organization

This institutional film was designed to promote Chevrolet's corporate citizenship rather than any specific model of automobile. While it forcefully demonstrates how central automobile manufacturing is to the American economy, it even more strikingly shows the effects of the automobile upon the American landscape. Bombastic narration is accompanied by excellent images of automobile manufacturing, the extraction and processing of raw materials from the earth, and mid-1950s consumerism. Cinematography: Gordon Avil, Pierre Mols and Robert Tavernier. Music: Samuel Benavie. Narrator: John Forsythe. Revised from the original 1951 version.
Part 1 of 3

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• Category

  Film & Animation