GE looks to fables of the past to light the way to a better world with 'Future Folklore'
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Uploaded by creativematch on Nov 13, 2011
TBWA\ TEQUILA\ created a storytelling platform, inspired by sage Chinese fables, to show how simple and inspiring ideas and stories of imagination can become a reality with innovation and technology.
'Future Folklore' illustrates that similar to the fables of the past, the stories that can inspire future change begin with a key wisdom, idea, belief or imagination. Instead of selling fantasy and unachievable aspiration goals, the campaign showcases how (using GE's technology and innovation) we can turn fantasy into a reality for the betterment of our world.
Project Name: GE Future Folklore
Creative Agency: TBWA\TEQUILA\Shanghai
Client: General Electric (GE)
Creative Directors: Chien Hwang, Lincoln Daman, Dwayne Koh
Art Director(s): Hank Huang, Yu Yong
Copywriter(s): Haiyang Yu
Illustrator: I Love Dust (London)
Production Company: B&A Reps Asia
General Manager: Scarlett Lok
Agency Producer: Allen Chen
Account Director / Senior Account Executive: Scarlett Lok
Account Executive(s) / Manager(s): Angela Xu
Media Agency: Starcom
Media Team: Sarika Tulsyan, Stella Jamie Lui, Ivy Wu
- 17 likes, 2 dislikes
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Great job ! We shared it on w ww.oanim.com
didoum5 1 month ago
sacanagem!
bicashu 1 month ago
lol, thought disney is finally making an animated version of three kingdoms
jonathon322000 1 month ago