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Social Media News 7/20/09: Back To School

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Uploaded by on Jul 25, 2009

Carmina Perez and Mo Krochmal report on the social media topic of the week: how retailers are embracing social media in their campaigns for back to school. Specifically we look at how JC Penney, Staples and Officemax are using Facebook, YouTube and Twitter to reach teens. www.carminaperez.com

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News & Politics

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