Teradata PARTNERS 2011 Sneak Preview: Joseph Stanhope - Forrester Research

More Info http://www.teradatariver2.com ; Invitation: join@teradatariver.com

Joe Stanhope
Senior Analyst
Forrester Research
jstanhope@forrester.com
www.forrester.com

PARTNERS Session:
Tuesday, October 4th @ 4:30PM
Room 29 AB

PARTNERS Lunch Session:
Wednesday, Oct. 5 @12:00 - 1:30PM

"As interactive marketing rises in influence and proportion of marketing spend, organizations have no shortage of Web data. But turning that online data into actionable intelligence is another story. Few marketers have progressed beyond an overwhelming number of metrics and dashboards that do little to provide real business insight. Behind the complexity, silos, and breadth of web data lies a treasure trove of web intelligence just waiting to be tapped to provide a holistic view of customers, support marketing strategy, and drive marketing execution. To become more adaptive and meet customer expectations, marketers must develop the technology, skills, and processes to harness web data, transform it into web intelligence, and apply it to multichannel marketing. "

Category:

Science & Technology

Tags:

• Teradata
• PARTNERS
• Teradata PARTNERS Conference
• Joe Stanhope
• Forrester Research
• Forrester
• Industry Expert
• SME
• Subject Matter Expert
• Marketing
• Interactive Marketing
• Marketing Strategy
• Marketing Spend
• Web Data
• Actionable Intelligence
• Marketing Metrics
• Business Insight
• Business Intelligence
• Customer View
• Marketing Technology
• Marketing Execution