Intuit takes personal finance tools mobile, social, global

When I was director of software at UserLand software, I used QuickBooks. In fact, I had to lay myself off because QuickBooks made it clear that we were out of cash.

Intuit, the company that makes Quicken, QuickBooks, and TurboTax, has kept its lead in creating finance and accounting applications in part by acquiring a number of startups, like their purchase last year of Mint.

They're doing big business: Intuit has 8,000 employees, 40 million end users, and they're growing, even during the downturn. So how are they changing? "Everything we offer now is a connected service offering that works well with desktop products like payroll or payments, says Brad Smith, President and CEO. "We're even opening up our platforms, so people can build additional services."

Smith sees Intuit as a sort of "elder statesman" of Silicon Valley. "If you look at all these transformational shifts that have happened during our lifetime, or even Intuit's lifetime," then you've witnessed the shift "from DOS to Windows, from Windows to web, and now from web to computing happening in the palm of our hand. And it's changing the way our customers manage and grow their finances."

More info:
Intuit web site: http://www.intuit.com/
Intuit profile on CrunchBase: http://www.crunchbase.com/company/intuit

Category:

Science & Technology

Tags:

• Intuit
• Brad Smith
• personal finance
• Mint
• Quicken
• QuickBooks
• mobile
• social media

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