Jason Clay: How big brands can help save biodiversity

http://www.ted.com Convince just 100 key companies to go sustainable, and WWF's Jason Clay says global markets will shift to protect the planet our consumption has already outgrown. Hear how his extraordinary roundtables are getting big brand rivals to agree on green practices first -- before their products duke it out on store shelves.

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. Featured speakers have included Al Gore on climate change, Philippe Starck on design, Jill Bolte Taylor on observing her own stroke, Nicholas Negroponte on One Laptop per Child, Jane Goodall on chimpanzees, Bill Gates on malaria and mosquitoes, Pattie Maes on the "Sixth Sense" wearable tech, and "Lost" producer JJ Abrams on the allure of mystery. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Closed captions and translated subtitles in a variety of languages are now available on TED.com, at http://www.ted.com/translate. Watch a highlight reel of the Top 10 TEDTalks at http://www.ted.com/index.php/talks/top10

Category:

Nonprofits & Activism

Tags:

• Jason
• Clay
• TEDTalks
• TED
• talks
• sustainability
• big
• business
• corporations
• trade
• supply
• chain
• economics
• products
• production
• raw
• materials
• commodities
• biodiversity
• WWF
• wildlife
• environment
• green

[Th3Wab3]

"you cannot wake a man who is pretending to sleep"

[dapnd]

yes, he is fat. try to see past his weight. we're talking about saving the world here, don't throw the baby out with the bath water. truth is truth no matter who says it... if hitler said that smoking kills, he'd still be right, no matter how atrocious a person he was.

[nexusbreakaway]

@RandyBful1 It's unbelievable that Cargill is held up as an ideal company and no one mentioned it until your comment. Ridiculous!

[yoyoyoyohan]

Fuck the truth hurts.

[1shotcss]

This was awesome :D

I love people who talkes about the plannet :D and i am 16 :P

[siosi0]

additional supply depots required

[funnyguise]

@neurocrater thanks but I've seen those and they only mention permaculture. what I meant was, I'd like to see a talk specifically on permaculture techniques and what's been done globally, so far. speakers like Bill Mollison, Geoff Lawton et al., need to appear.

[Sylocat]

@FastTadpole Way to miss the point of his speech. This is about what we can do with WHAT WE HAVE. This is about how we stop saying "If only," and get off our lazy asses, and strike out at the goals we can actually achieve.

[Sylocat]

@stallone123 At least they put it AFTER the video...