When Cookies Catch the Cooties

Products such as lard and feminine napkins evoke feelings of disgust that can reduce the appeal of other products they may inadvertently come in contact with in shoppers' grocery carts or on store shelves, according to researchers at Duke University and Arizona State University. The researchers suggest that companies may want to reconsider their packaging and shelf positioning strategies in order to safeguard their brands from offending products.

Category:

News & Politics

Tags:

• duke
• university
• marketing
• business
• research
• cookies
• cooties
• supermarket
• Gavan
• Fitzsimons
• Andrea
• Morales

[tomismusic]

What... who in their right mind goes "omg that container of cookies touched that package of tampons! I can't eat any of those cookies now!!"

Still, interesting research into how people think, even if it's just paranoid people.

[Altorin]

this is an awesome research project.

Seriously, this is such a "duh" thing because humans think that way, and its hard to see it objectively, but when you stand back and take a look, it's really quite funny, and it should be taken into consideration when marketting.