The New York Times: An Optimization Success Story

In this video, Dr. McGlaughlin walks through a series of experiments in which MECLABS partnered with the New York Times to achieve a significant lift in the results of their electronic edition subscription offering.

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[actfoole]

Indeed sir. Whenever I talk to businessmen, it's frightening to me how they think. Comparing previous years performance is not a metric for the future, unless the future is exactly like the past. Money left on the table. Start looking at what's achievable and what's in your way. An actor doesn't recreate a winning performance because it doesn't work that way. That was then, and you should be constantly evolving your performance for the now. The good old days are a prison...