The AppEffect (w/ voice-over): iPhone Eye Tracking #4: Playing DirtMoto

We've been trying out different things with the agency's Eye Tracker and the iPhone. Eventually we succeeded in recording the user's gaze data with a Tobii Eye Tracker. We think this tool has great potential for both usability optimizing and mobile ad awareness tracking. We call it the AppEffect.
In this short video you can follow the eye movements of a user playing the game DirtMoto.

Category:

Science & Technology

Tags:

• AppEffect
• Eye Tracking
• iPhone
• Usability
• Mobile Application Optimizing
• MAO
• Mobile Ad
• Advertising
• Research
• Tobii
• App Store
• Games
• DirtMoto

[herwe2009]

We admit, the finding is not that spectacular. But one experience we make quite frequently is: there's a huge difference between claiming to know and prooving a fact!

[Jahooba]

Well, I could've told you that the best place to put an ad is dead-center in the middle of the screen. I could have saved you guys a lot of time and trouble!