Tom Peters Innovation

http://MarketingOnlineCourses.net Peters first captured the attention of global business leaders with his 1982 book, "In Search of Excellence." By examining the characteristics shared by successful companies, he created a guide for managers keen to drive their organizations to greater heights.

A series of subsequent books served to hone Peters' thinking and provided the launching pad for his successful consulting company. He now spends much of his time traveling the world, advising senior managers on the steps they need to take to ensure their company's long-term survival.

According to Peters, future economic success will spring from entrepreneurial individuals and small firms agile enough to seize new opportunities. Freed from the constraints of top-heavy management structures, they will generate the ideas and innovations needed to survive in an ultra-competitive world.

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