Client Conversations from mobileYouth - a new series sharing insights into the challenges facing brands in engaging young customers. In this episode, Graham Brown and Josh Dhaliwal look at how sodas source consumer insights. Can this approach be applied to the world of the less funky & fresh - e.g. a handset brand? We discuss our findings and thoughts. More information http://www.mobileYouth.org - youth marketing, mobile culture, trends.
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